Saturday, July 24, 2010
adidas boots scored more goals but did they sell more boots?
Spain won the 2010 FIFA World Cup > but according to adidas, it was the F50 adizero football boots that scored more goals (41 in total) than any other boot brand during the championship. All very well but main rivals Nike are claiming they made more sales out of the event than the main sponsor, adidas. Sales of the F50 adizero football boots did soar but adidas remain tight lipped by how much. The company have also been silent about the sales of the Jabulani (official ball), which was heavily criticised by players for being too light and unpredictable.