Friday, June 14, 2013

Countdown to the 2014 FIFA World Cup: Watch out !



In collaboration with Hublot (official timekeeper of the 2014 FIFA World Cup) and (Radamel ) Falcao (AS Monaco and Columbia), < a href="http://www.puma.com/">Puma have issued a limited edition of their evoSPEED boot. The promotion is part of a countdown to 2014 FIFA World Cup. Falcao signed a personal endorsement agreement with Hublot and PUMA have collaborated with them to develop the bespoke boot to accompany a limited edition Falcao signature time piece. Only 100 pieces are available; 60 titanium and 40 King Gold priced at US$17,000 and US$40,000. PUMA created an evoSPEED 1.2 colourway for each watch, numbered 1-60 and 1-40, and the concept was first presented at the Basel Watch fair. The lateral side of the boot bears no secondary branding, and have been left blank so each will be personally signed by Falcao. The boots will only be available with each watch sold, and come together in a unique casing. For every Hublot Falcao sold, a portion of the revenue will go towards improving the “terrible living conditions” in the Grand Lagoon of Santa Marta, Falcao’s Caribbean birth town”

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