Puma Tricks

Puma has unveiled the Tricks boot which will be worn by the likes of Mario Balotelli ( Milan and Italy ), Cesc Fàbregas (F C Barcelona and Spain ), Sergio Agüero (Manchester City and Argentina ), Marco Reus (Borussia Dormund and Germany), Radamel Falcao (AS Monaco FC and Colombia ), Olivier Giroud ( Arsenal and France ), Gianluigi Buffon (Juventus and Italy ) and Yaya Touré (Manchester City and Ivory Coast) at the FIFA World Cup Brazil Tricks is a colourful interpretation of Pumas’s evoPOWER and evoSPEED football boots, with the right boot in pink and the left boot in blue. The bi-colour boots symbolise power of the player and the will to win of ther supporters. As part of a new Puma campaign many of the best players on the planet will don one pink boot and one blue boot as they take to the field.

PUMA evoPOWER and evoSPEED Tricks Football Boots

A brief history of soccer boots

History of soccer boots from Cameron Kippen

Nike Football: Flyknit Mercurial Superfly IV

World Cup winners: Nike or Adidas?

When the World Cup™ in Brazil begins not only will the national team compete for global supremacy so too will the two major sport shoes companies i.e. Adidas and Nike. Currently Nike owns 14.6 percent of the global sporting goods market to Adidas’ 11.4 percent. In 2012 Adidas held 13.2 percent of the western European sporting goods market in 2012 to Nike’s 12.4 percent, according to Euromonitor data. In Nike’s first fiscal quarter of 2013, ended August31, it posted an 8 percent jump in sales in Europe. Over the same period, Adidas’ European sales fell 7 percent. Adidas has forecast record 2014 football sales of over 2 billion euros and aims to boost group sales to 17 billion euros ($23 billion) in 2015. U.S. Nike, meanwhile, only entered the football market in 1994. But already it has several major partnerships with clubs, including English champions Manchester United. Experts guesstimate Nike will have group sales of up to $30 billion by 2015. Despite Adidas being a major sponsor of the competition many believe big name endorsements are responsible for Nike’s broader success. The Brazilian National Team is firm favourites to win the cup and are sponsored by Nike.

FIFA World Cup™ 2014 Goal-line technology

Goal-line technology (GLT) is set to feature at the FIFA World Cup™ for the first time as a support for match officials, after FIFA confirmed last year the appointment of GoalControl GmbH as the official GLT provider for the tournament. GoalControl is the specialist for real-time image analysis in sport events. The company have developed camera-based vision systems that can detect, identify and track moving objects in complex sceneries. GoalControl is equipped with 14 high-speed cameras located around the pitch, with seven cameras focusing on each goalmouth. The ball’s position is continuously and automatically captured in 3D and the indication of whether a goal has been scored is immediately confirmed within one second to a watch worn by each of the match officials. The intention is to instal FIFA approved, GoalControl systems in each of the 12 stadiums used in the competitions. Labosport Ltd. have recently tested the GoalControl at the iconic Estadio Maracana in Rio de Janeiro.

Goal-Line Technology preparations underway

Adidas Brazuca

The adidas brazuca is the the successor to the adidas jabulani used at the 2010 World Cup in South Africa™, The Adidas Brazuca is the official match ball of the 2014 FIFA World Cup™ . The Brazuca * is the first FIFA World Cup ball named by fans and is made u from a contraction of Brazilian and Bazuca, Portuguese for "bazooka" ) is an informal local term which means Brazilian or describes the Brazilian way of life. The colours and ribbon design of the ball panels symbolise the traditional multi-coloured wish bracelets (fita do Senhor do Bonfirm da Bahia) worn in the country. It took two-and-half-years to develop the new ball. The match ball is made of six identical polyurethane panels making it the roundest football ever manufactured. The panels are bonded to keep the ball the same weight and shape in even the thickest of rain. The bladder of the Brazuca ball is made of latex and provides the desired rebound with pefect aerodynamic flight. The technology incorporated into the bladder and carcass of Brazuca is the same as that used in the Tango 12 (the Euro 2012 match ball), Cafisa (2013 Confederations Cup) and the Champions League match ball. The outer layer is textured (dimpled) to give uncreased surface contact similar to a basketball and sutible for goal keepers to catch and hold. The clourway is bold white and night blue. According to manufacturer the Brazuca has been tested to meet and exceed all Fifa metrics for an official match ball. The Brazua has already been tested in competitive international matches, at the Under-20s World Cup, and in the friendly between Sweden and Argentina last February.

*Brazuca is also a pejorative name used to mean "third class" citizen from Brazil. Widely used in prejudice contexts in Portugal, Spain, several countries of South America to refer to Brazilian immigrants in a pejorative way.

The history of football boots

Knittted boots for the World Cup

Nike and Adidas have new soccer boots which are knitted. Set to unveil their new boots the footwear giants are hoping to revolutionise the world of football footwear before the World Cup this summer.Nike have been using Flyknit technology in running shoes for two years but the new Magista (lightweight) boot which incorporated the same will be released soon . The new books have been endorsed by Andres Iniesta ( FC Barcelonaand Spain). The Magista will be released officially at the Champions League Final in Lisbon as a prelude to the World Cup in Brazil.



Luis Suarez (Liverpool and Uruguay ) will wear the new Adidas Primeknit Samba boot. The one piece upper is knitted using lightweight running shoe technology and will be available only as a limited edition.

Colourful adidas Copa Mundial 2014

For the upcoming World Cup in Brazil, adidas have given the Copa Mundial's a colourful face lift. The original Copa Mundials were released in 1982 and have gone on to sell more than 10 million pairs worldwide. They have remained favourites with park footballers and pros alike, being worn by some of football's greatest names including Franz Beckenbauer, Michel Platini, Zico and Karl-Heinz Rummenigge. Designed specifically for firm ground pitches, the new boots boasts kangaroo leather upper and heel sections, which provide excellent control and touch, alongside superior comfort. The new coloured Copa Mundials retail for £145 and are available at adidas performance stores nationwide or at www.adidas.com. The classic black and white design is still available for those who prefer to keep their footwear low-key.

evoPOWER: PUMA's Most Advanced Football Boot

Super Limited Edition BMW Puma evoSPEED 1.2

White Copa Mundial of Adidas: Special Edition

Adidas has launched a white Copa Mundial of Adidas on limited edition. Oringinally released in 1979 the Copa Mundial graced the feet of the great including: Franz Beckenbauer, Michel Platini, Zico, Karl-Heinz Rummenigge and many other soccer superstars.

Founder Adi Dassler was actively involved in the initial development of the "Copa Mundial" but sadly died before they became best sellers. The new version of Copa Mundial soccer shoe has kangaroo leather uppers, reinforced heel panel and twelve-stud outsole design.

Yohji Yamamoto adizero f50

Japanese fashion designer Yohji Yamamoto and adidas have created the Yohji Yamamoto adizero f50 , a new limited edition soccer boot . The lightweight boot (165g) , has a lion’s face and was inspired by the spiritual lion-dog guards that defended the grounds of Japanese emperors. This weekend the boots will be worn by David Alaba ( FC Bayern Munich and Austria )and Lucas Moura ( Paris Saint-Germain, Brazil). There are only 2,000 pairs of the Yohji Yamamoto adizero f50 boots available globally from Monday, October 28. and can be purchased in selected adidas retail outlets,

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Craig Johnson: Boot blades

Manchester United and England striker Wayne Rooney is out for several weeks after suffering a horrific gash to his forehead in a clash in training with Manchester United team mate Phil Jones. The gash was caused by an accidental kick with blades. Since they were introduced over ten years ago many luminaries in the game including Sir Alex Ferguson and former Liverpool FC hero and inventer of the Adidas Predator boot, Craig Johnston have warned of the potential dangers of blade footwear. The call for softer studs and less viscious blades is growing and Johnston has warned it is only a matter of time before a big-name footballer sues a boot company.

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Countdown to the 2014 FIFA World Cup: Watch out !

In collaboration with Hublot (official timekeeper of the 2014 FIFA World Cup) and (Radamel ) Falcao (AS Monaco and Columbia), < a href="http://www.puma.com/">Puma have issued a limited edition of their evoSPEED boot. The promotion is part of a countdown to 2014 FIFA World Cup. Falcao signed a personal endorsement agreement with Hublot and PUMA have collaborated with them to develop the bespoke boot to accompany a limited edition Falcao signature time piece. Only 100 pieces are available; 60 titanium and 40 King Gold priced at US$17,000 and US$40,000. PUMA created an evoSPEED 1.2 colourway for each watch, numbered 1-60 and 1-40, and the concept was first presented at the Basel Watch fair. The lateral side of the boot bears no secondary branding, and have been left blank so each will be personally signed by Falcao. The boots will only be available with each watch sold, and come together in a unique casing. For every Hublot Falcao sold, a portion of the revenue will go towards improving the “terrible living conditions” in the Grand Lagoon of Santa Marta, Falcao’s Caribbean birth town”

FA Cup finalist in pink polka dots

Professional footballers rarely if ever need to pay for a pair of football boots. The vast majority are signed to a lucrative boot contract and get supplied supplied evermore with enough boots to give them away. One downside to this arrangement is sometimes companies come up with competition boots that might on second thoughts not be the most appealing to the wearer and their fans.



Sergio Agüero (Manchester City and Argentina ) will be sporting these tutti frutti beauties when he takes to the field at the FA Cup Final (May 11th) courtesy of Puma. The colourway of the new evoSPEED 1.2 Camo is certainly eyecatching.

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